PRODUCT
DESIGNER
I turn complex technical systems into intuitive tools
I turn complex technical systems into intuitive tools
↑ 133% operational autonomy. Empowered non-technical teams to build and ship more web pages without dev dependencies.
↓ 17% time on task. Compressed production cycles by streamlining workflows and speeding up time-to-market.
↓ 38% onboarding time. Unlocked operational capacity by cutting onboarding support call reliance.
Hi, I'm Yoana.
I build the tools, design systems, and technical workflows that eliminate enterprise complexity. As a Product Designer obsessed with order and invisible functionality, I focus on software that works effortlessly for people.
Hi, I'm Yoana.
I build the tools, design systems, and technical workflows that eliminate enterprise complexity. As a Product Designer obsessed with order and invisible functionality, I focus on software that works effortlessly for people.
Projects
Projects
Projects
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INTERNAL TOOLS
·
GLOBAL SCALE
·
DESIGN SYSTEMS
I bridge the gap between complex systems and intuitive human experience.
Living across Bulgaria, London, the Netherlands, and now Zurich has shaped how I navigate complex environments. It gave me the empathy to connect with diverse teams and the clarity needed to align cross-functional stakeholders around high-stakes product initiatives.
I bridge the gap between complex systems and intuitive human experience.
Living across four countries taught me how to navigate complex environments, build empathy across diverse teams, and bring clarity to hard product trade-offs.
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
PRODUCT
DESIGNER
I turn complex technical systems into intuitive tools
↑ 133% launch velocity
↓ 17% time spent on key tasks
↓ 38% onboarding time
Hi, I'm Yoana.
I build the tools, design systems, and technical workflows that eliminate enterprise complexity. As a Product Designer obsessed with order and invisible functionality, I focus on software that works effortlessly for people.