UX
DESIGNER
I turn complex technical systems into intuitive tools
I turn complex technical systems into intuitive tools
I translate complex back-end logic into streamlined workflows that employees actually enjoy
↑ 133% Launch velocity. Increased team autonomy to ship on-brand websites independently.
↓ 17% Time-to-market. Significantly reduced production cycles and tool configuration friction.
↑ 6% User satisfaction. Streamlining core workflows to reduce daily support ticket overhead.
Hi, I'm Yoana.
A UX Designer obsessed with order, systems, and invisible functionality. I build the tools, design systems, and technical workflows that eliminate enterprise complexity, leaving real people with software that just works.
Hi, I'm Yoana.
A UX Designer obsessed with order, systems, and invisible functionality. I build the tools, design systems, and technical workflows that eliminate enterprise complexity, leaving real people with software that just works.
Systems focused UX Designer specialising in enterprise tools, design systems, and scaling user workflows for global teams. I bridge the gap between technical requirements and design to create tools that employees actually want to use.
Projects
Projects
Projects
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INTERNAL TOOLS
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GLOBAL SCALE
·
DESIGN SYSTEMS
I bridge the gap between complex systems and intuitive human experience.
Moving between Bulgaria, London, and the Netherlands before making Zurich my home has given me the unique ability to find common ground with almost anyone, the exact trait needed to lead high-stakes, multi-brand product initiatives.
I bridge the gap between complex systems and intuitive human experience.
Moving between Bulgaria, London, and the Netherlands before making Zurich my home has given me the unique ability to find common ground with almost anyone, the exact trait needed to lead high-stakes, multi-brand product initiatives.
Testimonials
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
UX
DESIGNER
I turn complex technical systems into intuitive tools
↑ 133% Task completion rate
↑ 6% User satisfaction
↓ 17% Time spent on key tasks
Hi, I'm Yoana.
A UX Designer obsessed with order, systems, and invisible functionality. I build the tools, design systems, and technical workflows that eliminate enterprise complexity, leaving real people with software that just works.