PRODUCT
DESIGNER
I turn complex technical systems into intuitive tools
I turn complex technical systems intuitive tools
↑ 133% launch velocity. Empowered non-technical teams to build and ship on-brand web pages without dev dependencies.
↓ 17% time-to-market. Compressed production cycles by eliminating configuration friction in website building tool.
↓ 38% onboarding time. Unlocked operational capacity by cutting onboarding support call reliance.
Hi, I'm Yoana.
I build the tools, design systems, and technical workflows that eliminate enterprise complexity. I'm obsessed with order and invisible functionality, delivering software that works for people.
Hi, I'm Yoana.
I build the tools, design systems, and technical workflows that eliminate enterprise complexity. I'm obsessed with order and invisible functionality, delivering software that works for people.
Projects
Projects
Projects
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INTERNAL TOOLS
·
GLOBAL SCALE
·
DESIGN SYSTEMS
I bridge the gap between complex systems and intuitive human experiences.
Living across Bulgaria, London, the Netherlands, and now Zurich has shaped how I navigate complex environments. It gave me the empathy to connect with diverse teams and the clarity needed to align cross-functional stakeholders around high-stakes product initiatives.
I bridge the gap between complex systems and intuitive human experiences.
Living across Bulgaria, London, the Netherlands, and now Zurich has shaped how I navigate complex environments. It gave me the empathy to connect with diverse teams and the clarity needed to align cross-functional stakeholders around high-stakes product initiatives.
Testimonials
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
Testimonials
What I valued most is how smooth and enjoyable it was to work with her. She is a talented UX/UI designer and a great collaborator, and I would be more than happy to work with her again anytime.
— UX Lead @ Siemens
Yoana impressed me with her initiative and thoughtful approach. She digs to understand the real problems. One of our most significant projects began thanks to her insightful observations.
— Product Owner @ EF
Yoana understood really difficult concepts of our code base and fixed the usability of the interface. I appreciate how she constantly involved the stakeholders and theteam during the whole process.
— Front-end Engineer @ EF
Yoana is easy to work with, approachable, and curious. She understand the technical challenges and designs with clear goals in mind. I would love to work with her again.
— Technical Architect @ EF
I’m lucky to work with Yoana. She’s very process-oriented and always focused on measurable results, and I especially value how she breaks big, complex problems into clear, manageable steps and delivers on time. She consistently asks how we can make things more user-centric, which keeps the team focused on what really matters. A true asset to our team and a great colleague to work with every day!
— Director of UX @ EF
PRODUCT
DESIGNER
I turn complex technical systems into intuitive tools
↑ 133% launch velocity
↓ 17% time spent on key tasks
↓ 38% onboarding time
Hi, I'm Yoana.
I build the tools, design systems, and technical workflows that eliminate enterprise complexity. I'm obsessed with order and invisible functionality, delivering software that works for people.