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Language App

SUMMARY

Lexica supports advanced language learning with targeted reading and vocabulary practice, helping students retain skills between formal courses.

The app is designed to help advanced language learners retain their skills between formal courses by offering targeted reading and vocabulary practice. It also provides a crucial bridge for maintaining language proficiency and confidence as learners move beyond structured classes.

Role | UX Designer

Skills | Research, Concept, Prototype

Scope | Learning app

Timeframe | 80h (2022)

Problem

Advanced language learners frequently struggle to maintain their skills after finishing formal classes.

Without engaging, structured content, students often experience a decline in fluency, leading to diminished progress and motivation.

Solution

A user-friendly app that combines essential language skills with interactive exercises.

This approach enables users to improve their language abilities independently, reinforcing their confidence and fostering continuous engagement with the language.

Discover

Many of the current language learning apps on the market fall short for advanced learners.

Discover

Many of the current language learning apps on the market fall short for advanced learners.

Discover

Many of the current language learning apps on the market fall short for advanced learners.

Design

First impressions are crucial when launching a new product, and the onboarding experience can determine whether users stay or leave

Design

First impressions are crucial when launching a new product, and the onboarding experience can determine whether users stay or leave

Design

First impressions are crucial when launching a new product, and the onboarding experience can determine whether users stay or leave

Test

It was surprising to see frequent WhatsApp users overlook prominent icons in the nav bar

Test

It was surprising to see frequent WhatsApp users overlook prominent icons in the nav bar

Test

It was surprising to see frequent WhatsApp users overlook prominent icons in the nav bar

Final solution

Lexica allowing users to look up, save, and review vocabulary without breaking their learning flow

In the current language learning market, advanced learners are often overlooked. Some of their key frustrations is the need to juggle multiple apps and the disruptions caused by looking up unknown vocabulary mid-activity. Lexica resolves these pain points by seamlessly integrating reading and vocabulary practise in one place. The result is a product that not only supports advanced learners but also enhances their language retention through interactive learning approach.

Key Learnings

Minimise initial friction.

Asking users for too much effort upfront, like extensive information or setting reminders, can be a barrier. New users prefer a simple way to test if the app meets their needs. Lowering these initial obstacles helps users quickly see the app’s value, boosting retention and satisfaction.

Add features gradually.

Launching an app with all features at once can overwhelm users and risk failure. Gradually introducing features helps users grasp the core functions and allows the business to test the app’s value incrementally.

Enhance clarity to build trust.

Unclear payment processes and hidden trial terms often lead to frustration and negative reviews. Being transparent about pricing and trial conditions builds trust and prevents user dissatisfaction.